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Profile

Muhsina Jannat

Lecturer, Department of Business Administration
Biography
Educational Details
MBA (Marketing) 2015 Shahjalal University of Science & Technology, Sylhet.
BBA (Marketing) 2013 Shahjalal University of Science & Technology, Sylhet.
Experiences

• Lecturer, Department of Business Administration CCN University of Science & Technology, Kotbari, Cumilla February 01, 2021 – at present


• Part-time Lecturer Apparels Institute of Fashion & Technology (AIFT), Uttara, Dhaka. June 01, 2019 - December 30, 2019


• Marketing Intern Roxy Paints Limited, Upashohor, Sylhet. August 1, 2014 - October 30, 2014

Research

PUBLICATIONS

• Jannat, M., & Ahmed, I., (2015). Factors Influencing Customer Satisfaction of Mobile Banking Services: A Study on Second - Generation Banks. European Journal of Business and Management, 7(26), 88-96. Available in: http://iiste.org/Journals/index.php/EJBM/article/view/25534 (18 citations in Google Scholar)


• Islam, M. M. & Jannat, M., (2016). Customers’ Awareness and Satisfaction of Roxy Paints Customer Care Centres: A Study on Sylhet City. International Journal of Innovative Knowledge Concepts, 4(9), 4-15. Available in:http://www.ijikc.co.in/index.php/ijikc/article/view/252


• Jannat, M., & Islam, M. M (2019). Consumers' purchase intention towards certified Halal foods. International Journal of Islamic Marketing and Branding, 4(3/4), 228. doi: 10.1504/ijimb.2019.10029045


• Jannat, M., Haque, M., & Chowdhury, M. (2022). Does Trust Mediate in Corporate Social Responsibility (CSR) and Brand Equity Nexus? Empirical Evidence from the Banking Sector. FIIB Business Review, 11 (3), 1-16. Available in: https://doi.org/10.1177/23197145221110285


• Completed Thesis (8 credits) as MBA 3rd semester from Shahjalal University of Science & Technology, Sylhet; Bangladesh Thesis topic: Consumers’ Purchase Intention towards Certified Halal Food Products in Bangladesh.