Assistant Professor
Dept. of Business Administration
CCN University of Science & Technology
📞 +880-1747232797
📧 juthi101sust@gmail.com
Muhsina Jannat is an Assistant Professor at CCN University of Science & Technology, Bangladesh. She completed BBA and MBA (Research based) with distinction from the Department of Business Administration of Shahjalal University of Science and Technology, Bangladesh. She has deep enthusiasm in specific research areas like consumer behavior, branding, Islamic marketing, CSR, etc. She has several publications in Scopus indexed and other internationally recognized journals i.e., Inderscience, Sage Publications etc.
| Degree | Year | Institution |
|---|---|---|
| MBA | Shahjalal University of Science & Technology, Sylhet. | |
| BBA | Shahjalal University of Science & Technology, Sylhet. | |
| HSC | Comilla Victoria Govt. College, Cumilla. | |
| SSC | Nawab Faizunnesa Govt. Girls High school, Cumilla. |
| No | Organization | Position | Duration |
|---|---|---|---|
| 01 | CCN University of Science and Technology | Assistant Professor | February 01, 2025- at present. |
| 02 | CCN University of Science & Technology, Kotbari, Cumilla. | Lecturer | February 01, 2021- January 31, 2025. |
| 03 | Apparels Institute of Fashion & Technology (AIFT), Uttara, Dhaka. | Part-time Lecturer | June 01, 2019 - December 30, 2019. |
| 04 | Roxy Paints Limited, Upashohor, Sylhet. | Marketing Intern | August 1, 2014 - October 30, 2014. |
Jannat, M. & Ahmed, N. (2025).
Social Media Influencers: Examining the Mediating Effect of Parasocial Interaction and the Moderating Effect of Online Comments on Purchase Intention.
Jahangirnagar University Journal of Business Research, 25(1), 69-92.
Jannat, M., Haque, M., & Chowdhury, M. (2024).
Does Trust Mediate in Corporate Social Responsibility (CSR) and Brand Equity Nexus? Empirical Evidence from the Banking Sector.
FIIB Business Review (Sage Journals), 13(3), 340–355 (SCOPUS indexed).
Ahmed, N. & Jannat, M. (2023).
Unraveling the Dimensions of E-Servicescape and its Influence on E-Grocery Shopping Intention: Application of S-O-R Framework.
JUJBR, 23(2), 01-20. ISSN 1681-9748.
Jannat, M. & Ahmed, N. (2023).
Investigating Moderating Effect of Experience in the Information Adoption Model.
JUJM, 11(2), 35-53. ISSN: 2308-6238.
Jannat, M., & Islam, M. M (2019).
Consumers' purchase intention towards certified Halal foods.
International Journal of Islamic Marketing and Branding, 4(3/4), 228-248.
Islam, M. M. & Jannat, M. (2016).
Customers’ Awareness and Satisfaction of Roxy Paints Customer Care Centers.
International Journal of Innovative Knowledge Concepts, 4(9), 4-15.
Link: View Article
Jannat, M. & Ahmed, I. (2015).
Factors Influencing Customer Satisfaction of Mobile Banking Services.
European Journal of Business and Management, 7(26), 88-96.
Link: View Article
Jannat, M. (2024).
Consumers’ Purchase Intention towards Recycled Products in Bangladesh.
4th ICFRBSB-2024, CCN University, Cumilla (28 Dec 2024).
Jannat, M., & Ahmed, N. (2023).
Customers’ Attitude towards Ecommerce Websites.
3rd ICECSD 2023, CCN University, Cumilla (July 22, 2023).
Jannat, M. (2022).
Consumers’ Online Purchase Intention in Bangladesh.
2nd ICBISS 2022, CCN University, Cumilla (Dec 03-04, 2022).
