Assistant Professor
Dept. of Business Administration
📞 https://orcid.org/0000-0002-5943-6226
📧 muhsina.dba@ccnust.ac.bd
Muhsina Jannat is currently working as an Assistant Professor in the Department of Business Administration at CCN University of Science & Technology, Bangladesh. Earlier, she worked as a Lecturer in the same department. She received BBA and MBA (Research-based) degree with distinction from the Department of Business Administration of Shahjalal University of Science & Technology, Bangladesh. She is committed to advancing academic knowledge through scholarly research. She has several research publications in Scopus-indexed journals including Sage and Inderscience etc. She has also participated in several academic conferences. Her research interests include consumer psychology, digital marketing, sustainable consumption and responsible marketing.
| Degree | Year | Institution |
|---|---|---|
| MBA (Research-based) | Shahjalal University of Science & Technology, Sylhet | |
| BBA | Shahjalal University of Science & Technology, Sylhet | |
| HSC | Comilla Victoria Govt' College, Cumilla | |
| SSC | Nawab Faizunnessa Govt. Girls' High School, Cumilla |
| No | Organization | Position | Duration |
|---|---|---|---|
| 01 | CCN University of Science & Technology, Cumilla | Lecturer | July, 2022-January, 2025 |
| 02 | CCN University of Science & Technology, Cumilla | Part-time Lecturer | February, 2021-June, 2022 |
| 03 | Apparels Institute of Fashion & Technology (AIFT), Dhaka. | Part-time Lecturer | June, 2019-December, 2019. |
| 04 | Roxy Paints Limited, Sylhet. | Brand Promoter | August, 2014 - October, 2014 |
𝐉𝐚𝐧𝐧𝐚𝐭, 𝐌. & Ahmed, N. (2025). Social Media Influencers: Examining the Mediating Effect of Parasocial Interaction and the Moderating Effect of Online Comments on Purchase Intention. Jahangirnagar University Journal of Business Research, 25(1), 69-92.
𝐉𝐚𝐧𝐧𝐚𝐭, 𝐌., Haque, M., & Chowdhury, M. (2024). Does Trust Mediate in Corporate Social Responsibility (CSR) and Brand Equity Nexus? Empirical Evidence from the Banking Sector. FIIB Business Review from Sage Journals, 13(3) 340–355. (SCOPUS, Q2).
Ahmed, N. & 𝐉𝐚𝐧𝐧𝐚𝐭, 𝐌. (2023). Unraveling the Dimensions of E-Servicescape and its Influence on E-Grocery Shopping Intention: Application of Stimulus-Organism-Response (S-O-R) Framework. Jahangirnagar University Journal of Business Research, 23(2), 01-20. ISSN 1681-9748.
𝐉𝐚𝐧𝐧𝐚𝐭, 𝐌. & Ahmed, N. (2023). Investigating Moderating Effect of Experience in the Information Adoption Model: A Study on Restaurants’ User-Generated Content in Social Media. Jahangirnagar University Journal of Marketing, 11(2), 35-53.
DOI: ISSN: 2308-6238.
𝐉𝐚𝐧𝐧𝐚𝐭, 𝐌., & Islam, M. M (2019). Consumers' purchase intention towards certified Halal foods. International Journal of Islamic Marketing and Branding, 4(3/4), 228-248.
Islam, M. M. & 𝐉𝐚𝐧𝐧𝐚𝐭, 𝐌., (2016). Customers’ Awareness and Satisfaction of Roxy Paints Customer Care Centers: A Study on Sylhet City. International Journal of Innovative Knowledge Concepts, 4(9), 4-15.
𝐉𝐚𝐧𝐧𝐚𝐭, 𝐌. & Ahmed, I., (2015). Factors Influencing Customer Satisfaction of Mobile Banking Services: A Study on Second - Generation Banks. European Journal of Business and Management, 7(26), 88-96.
DOI: http://iiste.org/Journals/index.php/EJBM/article/view/25534
𝐉𝐚𝐧𝐧𝐚𝐭, 𝐌. (2024). Consumers’ purchase intention towards recycled products in Bangladesh: Integration of theory of planned behavior and value-belief-norm theory. In Proceedings of the 4th International Conference on Future Ready Bangladesh through Sustainable Business (ICFRBSB-2024). CCN University of Science & Technology.
𝐉𝐚𝐧𝐧𝐚𝐭, 𝐌. ., & Ahmed, N. (2023). Customers’ attitude towards ecommerce websites: Application of website acceptance model. In Proceedings of the 3rd International Conference on Environmental Concerns & Sustainable Development (ICECSD 2023). CCN University of Science & Technology.
𝐉𝐚𝐧𝐧𝐚𝐭, 𝐌. (2022). Consumers’ online purchase intention in Bangladesh: Mediating role of perceived trust in the UTAUT model. In Proceedings of the 2nd International Conference on Business, Innovation & Social Sciences (ICBISS 2022). CCN University of Science & Technology.
